Success Lives Here

Success Lives Here

Our Success Factors

Stable and prosperous

Australia was the only western economy to achieve growth during the global financial crisis and continuing 17 years of uninterrupted prosperity

Multicultural Diversity

Melbourne is home to one of the world's most harmonious and cultural diverse communities with 140 cultures and 180 languages represented

Premier conference city

Melbourne offers the highest concentration of conference facilities in Australia and was named 'Oceania’s Leading Meetings & Conference Destination' in the 2019 World Travel Awards

Enviable lifestyle

Melbourne has been awarded the title as the World’s Most Liveable City for seven consecutive years, 2011 to 2017

Technology and research leader

Victoria is home to over 8,000 technology companies and 13 internationally recognised medical research institutes

The intelligent choice

Victoria is home to 10 teaching hospitals and 10 universities, two of which sit in the top 100 universities in the world

Excellent connectivity

33 international airlines fly direct to Melbourne from 32 destinations, 425 times per week plus Melbourne provides an extensive public transport network

High level safety and security

One of the world’s safest, friendliest and cleanest destinations, accredited as an international ‘Safe City’ by World Health Organisation

Easy visa process

A straightforward visa process with support by IECN, a team of immigration experts who facilitate applications for delegates

Free City WI-FI

Melbourne’s city centre has Australia’s largest and fastest free WI-FI network, making it easy for delegates to stay connected

Easy accommodation with access to MCEC

Over 4,300 rooms available within a ten-minute walk of the Melbourne Convention and Exhibition Centre (MCEC)


  • Melbourne is ranked as Australia’s most innovative city in the 2019 2thinknow Innovation Cities Global Index
  • Melbourne is ranked among the Top 10 cities worldwide and one of the two best cities in the Asia Pacific region with best practice sustainability initiatives for business events in the Global Destination Sustainability Index (GDS-Index).
  • Skift Design Award 2019 for 360 VR 'Uncovering Melbourne'
  • Australian Business Award for Community Contribution, 2018 Australian Business Awards
  • 6th in the world in A.T. Kearney's Global Cities 2017 Report
  • 2017 Intelligent Community of the Year, Intelligent Community Forum
  • Oceania’s Leading Meetings & Conference Destination 2013- 2016 and 2018-2021, World Travel Awards
  • World's Most Liveable City 2011-2017, The Economist Intelligence Unit
  • UNESCO City of Literature in 2008. The second city in the world to receive this designation
  • International Safe City, accredited by the World Health Organisation
  • One of 16 cities selected for the IBM Smarter Cities Challenge, 2015 
  • C40 and Siemens City Climate Leadership Award 2014 for the Urban Landscapes Climate Adaptation Program
  • City of Melbourne has been recognised as a world leader in community engagement, winning Australasian and International Organisation of the Year at the International Association of Public Participation Core Values Awards in 2014
  • 2014 SportsBusiness Ultimate Sports City winner, large city category
  • Aon Hewitt's 2012 People Risk Index ranked Melbourne the 16th lowest risk city in the world (out of 131 cities studied) for low risks associated with recruiting, employing and relocating employees