Amway China 30th Anniversary Leadership Summit 2025
In April 2025, Melbourne welcomed 16,000 delegates for Amway China’s milestone 30th anniversary, marking the largest incentive program ever hosted in Australia.
Melbourne Convention Bureau (MCB) has a remarkable history of securing and hosting some of the world's largest and most distinguished international conferences across a wide range of industries, including health, medicine, engineering, science, business, technology, and community development. A full service bureau with over 50 years' experience - MCB is your first port of call for hosting a successful convention or business event in the Asia Pacific.
In April 2025, Melbourne welcomed 16,000 delegates for Amway China’s milestone 30th anniversary, marking the largest incentive program ever hosted in Australia.
Take a look at the Melbourne Convention Bureau's sustainability case study to learn more about how you can hold a successful, sustainable business event in Melbourne, Australia.
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