Why Melbourne

Set on the shores of picturesque Port Phillip Bay, the southern-most city of mainland Australia is Melbourne; the capital city of Victoria where creativity and innovation come together to deliver great events, exciting places to explore and cutting-edge advancements that are globally acclaimed.

An undisputed leader in innovation, the city has become synonym with many success stories particularly in the fields of technology, science and medicine. Fostering education, research and development, Melbourne is recognised as a knowledge powerhouse where collaborations of great minds have led to breakthroughs of international acclaim.  This has led to Melbourne become an appealing destination to host collaborative business events that facilitate knowledge-sharing, trade partnerships, education, investment and long lasting legacies. 

As a major Australian gateway, Melbourne is easily accessible for international delegates and also easy to navigate once arrived. Perfect to explore on foot or via our extensive transport network, Melbourne invites delegates to discover its creative culture, expressed in its food, fashion, events, arts and music scene. For those wanting to explore further afield, the unique natural beauty of regional Victoria is just a short trip away.

MCB works with its many industry partners to ensure that all events hosted in Melbourne deliver excellence and our enviable track record shows that we continue to excel. We work closely with planners to create great events for delegates, including facilitating access to industry experts, providing inspiration for unique experiences and  referrals to key business event products, services and sustainable suppliers. We are committed to ensuring every business event held in Melbourne is outstanding in delivery and deeply impacts delegates, organisers and our city.