Why Melbourne

Melbourne, is undisputedly the cultural capital of Australia where creativity and innovation come together to deliver great events, inspiring places to explore and cutting-edge advancements that are globally acclaimed.  A city where the world’s brightest minds gather to inspire, innovate and create real change in world-leading research and development, it’s the ideal destination to host collaborative business events.

media campaign_why melbourne_destination

LEADING DESTINATION
Melbourne's Oceania's Leading Business Events Destination (WTA 2020)

 

media campaign_why melbourne_transport

FREE PUBLIC TRANSPORT
Free public transport in the city on Melbourne's famous tram network.

 

media campaign_why melbourne_diverse community

MULTICULTURAL CITY
Melbourne's community has origins in 200 counties and 260 languages and dialects

media campaign_why melbourne

SAFE CITY
Melbourne is accredited as an international 'Safe City' by the
World Health Organisation.

 

Crown

EASY STAY ACCESS
10,000 hotel rooms, a 15 min walk to Melbourne Convention & Exhibition Centre (MCEC).

 

media campaign_why melbourne_wildlife

UNIQUE WILDLIFE
Victoria has 30% of Australia's native animals e.g. koalas, kangaroos, platypus.

media campaign_why melbourne

TOP 20 AIRPORT
Melbourne Airport voted world's top 20 airports (2020 Skytrax  Airport Awards).

 

media campaign_why melbourne_indigenous culture

RICH INDIGENOUS CULTURE
Melbourne's rich indigenous culture dates back tens of thousands of years.

 

knowledge

KNOWLEDGE CAPITAL
7900 tech & 13 med research institutes, 10 teaching hospitals, 10 universities.

Melbourne continues to be the destination of choice for associations and corporate organisations largely because of the city’s unique offering of world-class infrastructure led by Melbourne Convention and Exhibition Centre, its' knowledge and innovation credentials, easy accessibility from across the globe and diversity of exclusive premium experiences

Discover Melbourne