Secure new business
Our sales and marketing activities position Melbourne for success, putting your business at the forefront. Receive qualified business leads through MCB's trade missions, sales webinars, agent liaison, trade training and more.
Partnerships thrive here
The Melbourne Convention Bureau’s (MCB) core business objective is to secure business events and incentive groups for Melbourne and Victoria. We strategically align with industry partners including accommodation, venues, event support services, restaurants and tour providers to bid, win and host international conferences and other business events. In turn, MCB delivers tangible benefits associated with this business to our partners, including a direct marketing channel to reach significant decision-makers in international and national conferences, corporate meetings, and incentive reward programs.
Key partnership program benefits
Access global networks
Connect with global markets and extend your sales team via MCB;s representation in six countries across key international source markets including North Asia, Southeast Asia, Europe and North America.
Enhance brand profile
Generate exposure to over 100,000 event professionals through MCB's marketing campaigns, content creation, PR and media, digital presence (website, microsite, socials, blogs) and sales collateral.
Business intelligence
Tap into competitive knowhow. Access exclusive market updates, industry insights and delegate studies to better understand global trade behaviour and market trends.
Partnership prospectus
Curious about how your business can get in on the action and reap the many rewards of the Melbourne Convention Bureau's Partnership Program? Allow us to help you unlock and realise the full potential of the lucrative business events sector.
Opportunity to participate in the Asia-Pacific Incentives and Meetings Event (AIME)
MCB partners receive exclusive opportunities to participate in AIME. Showcase your business on the Uncover Melbourne famil program to qualified hosted buyers and media. Join the Melbourne, Victoria stand on the tradeshow floor and more.
Already a MCB partner?
Log into MCB Partner Portal
Log into the MCB Partner Portal to update your profile and access valuable insights.
Find MCB Partner events
See what MCB Partner events are coming up soon and maximise your partnership benefits.
Connect with MCB
Reach out directly to the MCB Partnerships team and keep us up to date with your latest news.
Partner with us
Contact our Partnerships team at [email protected].