Research Reports

Research Reports

Melbourne Convention Bureau commissions research reports to investigate future trends and opportunities for the business events industry.

 

The Melbourne Convention Bureau (MCB) partnered with PCMA Foundation to commission a research project - Travel Truths for Business Events Corporate Incentive Travel - to help meeting planners understand what is driving this expanding CIT market in the APAC region.

Travel Truths for Business Events Incentives

see more

Commissioned by MCB, the report findings look at the role that conferences will play in the next 25 years, who future attendees will be and their expectations. The news is good for our industry with 86% of respondents placing strong importance on meeting face to face. 

Future of Business Meetings Industry Report

see more