Research

Research

Research

Research Reports and Links

Melbourne Convention Bureau commissions regular research reports to keep watch on the current state and future of the business events industry. 

A range of useful links to view external business events research has also been collected.


Commissioned by MCB, the report findings look at the role that conferences will play in the next 25 years, who future attendees will be and their expectations. The news is good for our industry with 86% of respondents placing strong importance on meeting face to face. 

Future of the Business Meetings Industry

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