Melbourne Convention Bureau launches new report on the impact of business events

February 09, 2025

The Melbourne Convention Bureau is proud to launch The Positive Impact of Business Events Report, an overview of the immense value that business events deliver.

From significant economic contributions, to community engagement and sector growth, to education, trade and investment; business events create real change and lasting legacies for Victoria. The informative and comprehensive report features case studies from business events in Melbourne over the past decade, demonstrating the many ways in which these events have contributed to the Victorian economy as well as having far reaching impacts.

Speaking at the opening press conference at the Asia Pacific Incentives and Meetings Event (AIME) 2025, MCB Chief Executive Officer Julia Swanson highlighted some of the landmark events that have shaped Melbourne.

“From the incredible economic contribution of the Asia Pacific Offshore Wind & Green Hydrogen Summit in 2023, to the community engagement of the 2024 Lions International Convention, to the lasting legacy and impact of the 20th International AIDS Conference, business events are invaluable to Victoria.”

“Our new Positive Impact of Business Events Report demonstrates how invaluable business events are to Melbourne and Victoria.”

“This report includes multiple case studies outlining what Melbourne Convention Bureau has achieved and the immense value that business events have brought to the Victorian community, to the economy, to education, trade, and investment.”

The Positive Impacts of Business Events Report demonstrates that as well as supporting the economy, business events act as a platform for knowledge exchange, innovation and networking opportunities. They advance industry growth, drive technological advancements, and enhance skill development across key sectors. Additionally, these events stimulate collaboration and lead to sustainable development outcomes.

Over the past ten years, MCB has delivered 1,620 business events, resulting in $2.34 billion in economic contribution. Business events boost hotel occupancy, with 1.3 million hotel room nights booked over the past ten years from the 610,000 delegates visiting Victoria. Additionally, business events generate employment opportunities in event planning, hospitality, transportation and local services with an estimated 29,000 jobs having been created by MCB’s business events over the past decade.

Access the Positive Impact of Business Events Report online now or find out how you can work with MCB on your next business event. 

 - ENDS -

Media enquiries:

Emma Hall, Melbourne Convention Bureau

T +61 429 553 183 E [email protected]>