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  • Australian Leaders in Dentistry on their way to Melbourne

    April 12, 2021

    Australian Leaders in Dentistry on their way to Melbourne

    Australia’s largest dental event, the Australian Dental Exhibition (ADX) is on its way to Melbourne next month where leaders in dentistry will experience the latest innovations, technologies and techniques as well as network in-person with professionals from across the dental industry.

    Taking place between 6 May – 8 May 2021 at the Melbourne Convention and Exhibition Centre (MCEC), ADX Melbourne is expected to attract over 5,000 delegates in-person from all over the country. MCEC, acknowledged as a standout venue for COVID-safety, now has capacity to host to 10,000 patrons per event space per day, at a maximum of 75 per cent capacity.

    Melbourne Convention Bureau (MCB) supported the Australian Dental Industry Association (ADIA) - the nation’s peak body representing dental products manufacturers and suppliers, in their decision to bring one of the largest exhibitions to Melbourne since the pandemic hit, providing strong recognition of the city's capability and readiness to host large scale business events and exhibitions in-person.

    The exhibition which has established itself as the premier event for Australian dental professionals to get up to speed on the industry’s latest products and innovations is expected to generate over $16.2 million in economic contribution to Victoria’s visitor economy and provide more opportunities for local businesses to increase trade.

    “National events of this calibre deliver a strong proof point that business events in Melbourne are indeed back in action. Hosting the ADX 2021 allows us to showcase the very best that Victoria has to offer visitors from across the country and give a much need boost in confidence right across the Victorian business events supply chain," MCB CEO Julia Swanson said.

    AIDIA CEO Kym De Britt said, “We are incredibly excited to be hosting this year’s ADX in Melbourne. Getting to this point underscores the terrific support received from MCB when starting to plan the event.”

    In addition to 9,000+ square metres of exhibition space, ADX Melbourne will host key professional bodies representing dentists and allied oral healthcare professionals providing a strong programme of seminars and social networking events.

    This financial year alone, MCB has secured 25 international and national business events expected to inject $124.9 million into the Victorian economy over coming years, while continuing to develop opportunities to host domestic business events.

    Last week MCB announced the National Business Events Program, a new funding initiative to encourage interstate organisations to hold their events in Victoria.

    The National Business Events Program will provide business event organisers up to $25,000 cover costs associated with venue hire, accommodation, transport and other event costs, with 50 per cent payable before the event commences to support upfront expenses.

    “Melbourne has always been an innovator in the events space and if you have ever wanted to host your event in Melbourne, now is the time to get planning,” added Ms Swanson.

    The National Business Event Program is open for expressions of interest.

    Enquire now [email protected]