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  • Top 10 incentive experiences in Melbourne

    December 31, 2023

    Melbourne, Australia’s most vibrant city, buzzes with creativity, excitement, and an abundance of exclusive experiences. With Melbourne’s rich cultural heritage that offers a variety of activities for MICE events, there is no better destination to hold your next incentive travel program! Distinguished food and wine experiences, dramatic landscapes, scenic beauty, and dynamic vibe - the city is bound to inspire and rejuvenate your incentive travel delegates. Here’s a round up of some of Melbourne and Victoria’s best incentive experiences. 

    1. Melbourne Cricket Ground

    The Melbourne Cricket Ground, or as locals call it, ‘The G’ offers one of Melbourne’s most authentic experiences – a behind-the-scenes guided tour of the stadium. Sports enthusiasts can also visit the interactive Australian Sports Museum within the MCG.  MCG Events can cater to conferences, meetings, and corporate functions of various sizes overlooking the MCG arena, central business district or Yarra Park.


    2. Phillip Island Penguin Parade

    Come face-to-face with Australia’s famous little penguins as they make their way home from the sea, a phenomenon that takes place only in Phillip Island in Victoria. Only 90 minutes from Melbourne, Phillip Island Nature Parks is a multi-award-winning ecotourism organisation. Home of the world famous penguin parade with new eco viewing options, Phillip Island Nature Parks also operates other attractions, including the Koala Conservation Centre, Churchill Island Heritage Farm and the Nobbies Centre situated on rugged ocean cliff tops. Book the Underground viewing experience for that added ‘wow’ factor. 


    3. Winery Visit 

    Experience some of the world’s best wines on a winery visit in the Yarra Valley. With over 80 wineries to choose from within the region, make sure Rochford Winery is top of the list. Not only will you taste some of the most highly awarded Australian wines and enjoy a delectable meal at a vineyard restaurant, Rochford offers immersive incentive team building activities from  barrel rolling, wine blending or or stomp on grapes and be a part of the wine making process. 

    Rochford Wines, Coldstream, Yarra Valley

    4. Hot Air Balloon Ride

    Experience unforgettable views on a sunrise hot air balloon ride over Melbourne city’s skyscrapers. 

    5. Helicopter ride over the 12 Apostles

    Take a helicopter ride over the 12 Apostles on the Great Ocean Road and obtain aerial views of one the world’s most dramatic landscapes. 

    6. World Class Events

    Nothing advocates team spirit more than watching the world’s most popular sportsmen and women on their A-game at a sporting event. Melbourne has a bespoke calendar of sporting events including the Australian Open (Tennis), FIFA Women’s World Cup 2023, Formula 1 Australian Grand Prix, cricket matches at MCG and more. 

    Australian Open stadium by night

    7. Visit Sovereign Hill

    Go on an underground mine tour, see blacksmiths at work, and pan for gold at Sovereign Hill, a gold mining township of the 1850s. It’s ‘finders keepers’ if you manage to find it! 

    Sovereign Hill, Ballarat

     8. National Gallery of Victoria

    The National Gallery of Victoria is Australia’s oldest and most renowned public art museum, hosting blockbuster exhibitions and holding the most significant collection of art in the region. The Garden restaurant is available for exclusive use and overlooks the Grollo Equiset Garden and the impressive collection of sculptures.  Private viewings of the NGV collection can be arranged to add to your event experience.

    9. Visit Melbourne Skydeck and host your group at Eureka 89!

    Visit the Melbourne Skydeck, the highest public vantage point in Australia and the Southern hemisphere. Go on a on a voyage of discovery through Melbourne and Victoria in super high definition 8K video with 6D sensory immersion at the Voyager Theatre. This is Melbourne on another level! While you’re there you can host your group at Eureka 89 offering an events and dining space with a view you won’t forget!

    10. Queen Victoria Market 

    Eat, shop, explore and discover your way through Queen Victoria Market’s iconic food halls and heritage sheds. Enjoy a guided walking tour where you’ll taste the freshest produce, discover unique ingredients, and meet the traders.