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  • AIME 2023 - This year we've gone big

    February 06, 2023

    In keeping with AIME’s huge 30-year milestone, this year we’ve gone big.

    The new Victoria precinct will occupy the largest footprint on the tradeshow floor, including the famous Melbourne, Victoria Stand – the largest destination stand at AIME 2023.

    Visitors to the stand will get to enjoy sensational First Peoples’ culinary-themed activations, with everything from bush tucker ice cream and Jarrah Boy beer tasting to cooking demonstrations with a focus on native Australian ingredients. Or drop by The Yarning Area on the top floor of our stand for coffee and Blak Brew tea paired with sweet treats by Bunjil Catering.

    Snapshot of stand activations to experience:

    • Ice Cream Pop Up: Tuesday 12.30 – 2pm and Wednesday 2.30 – 3.30pm
    • Jarrah Boy Beer Tasting and Happy Hour: Tuesday 3 – 5pm
    • National Indigenous Culinary Institute Cooking Demonstration and Tastings: Wednesday 12.30 – 1.30pm

    While you’re there, chat with the MCB team about how you can incorporate indigenous experiences into your next Melbourne business event. 

    And for an added thrill, make sure to experience Melbourne Skydeck's Virtual Reality (VR) chair, Voyager®, made by Positron. It's the first VR chair designed specifically for a fully immersive cinematic VR experience. Brace yourself for a 360-degree and sensory voyage discovering Melbourne’s festivals, laneways, Yarra River, major sporting events and more with a soundtrack created by Felix Riebl and Ollie McGill of The Cat Empire.  

    Who will be at this year’s Melbourne, Victoria Stand?

    Meet the Melbourne exhibitors co-sharing with Melbourne Convention Bureau (MCB), showcasing the best of the city to help plan and inspire your next business event. 

    Chadstone - The Fashion Capital & Hotel Chadstone Melbourne, MGallery by Sofitel

    Conferences and incentive groups are Chadstone - The Fashion Capital’s specialty. The southern hemisphere’s largest retail and lifestyle destination and world-renowned fashion and entertainment hub, the venue features over 550 stores, 95 dining and fresh food outlets and more than 40 luxury brands, all under one roof.

    Delegates can also benefit from the convenience of staying and conferencing next door at the Hotel Chadstone, MGallery by Sofitel, that opened in 2019.

    MGallery by Sofitel is Accor Hotels’ collection of exclusive, design-led boutique hotels. The 12-storey, 250-room hotel, including a rooftop conservatory bar, swimming pool and wellness centre, offers panoramic views from Port Phillip Bay to the CBD and across the Dandenong Ranges.

    Novotel Melbourne on Collins

    With unparalleled flexibility combined with a unique and innovative approach to the management of each professional event, Novotel Melbourne on Collins provides an exemplary and personalised meetings experience from start to finish.

    Eight meeting rooms highlighted by their pillarless ballroom are ideal for conferences up to 180 cabaret style or 380 theatre style. The venue also offers private boardrooms and small meeting rooms all in one dedicated conference and event space, which opens into their function foyer utilised for breaks, displays or exhibition space.

    Novotel Melbourne on Collins offers creative break solutions, Nespresso coffee, wifi and contemporary all-day dining at Lane Restaurant.

    Novotel Melbourne Preston

    Novotel Melbourne Preston is located in Melbourne's vibrant inner north and features 383 expertly designed accommodation over 7 levels. Many rooms offer floor to ceiling views of the city or the Dandenong ranges with an abundance of natural light. Boasting the latest design and bespoke furniture, the hotel is home to a great restaurant, cafe, a 24 hour gym and sauna.

    The hotel rooms are contemporary and themed with urban décor, open floor plans and finished with the latest technology, including all the facilities you need to make your stay memorable. The rooms are self-contained with kitchen facilities, a mini bar, business desk and LCD TV with Foxtel. Many rooms offer floor to ceiling city or mountain views from private balconies.

    Pullman Melbourne on the Park

    Pullman Melbourne on the Park is situated in picturesque East Melbourne overlooking the iconic MCG, Melbourne Park and the beautiful Fitzroy Gardens. This upscale hotel is an escape from the ordinary, where travellers will discover a new level of warmth, service and sophistication. As one of the top meeting and conference destinations in Melbourne CBD, the hotel combines 419 contemporary rooms and suites with world-class meeting venues and personalised event support.

    Pullman Melbourne on the Park offer venue hire for boardroom meetings for six, stylish cocktails for 1000, or exhibitions for up to 45 displays. Governor Wing rooms with MCG and Fitzroy Garden views, a grand ballroom and 11 event rooms meet your every need.

    Rydges Melbourne

    Rydges Melbourne, reopens in 2023 transformed, completely renovated and refreshing local. Throughout the building, carefully considered spaces and technology have been integrated into the design to offer a seamless experience from the lobby, restaurant and bar through to the more than 1500 square metres of conference and event space, event terrace, fitness centre, rooftop pool deck and the guest rooms.

    The hotel’s 370 rooms including king rooms, apartments and a Penthouse feature Rydges new signature Dreambed and reflect the modern traveller, offering integrated technology with an in-room tablet to connect guests with in-room dining 24/7, restaurant reservations, housekeeping or simply for some local advice on the best of Melbourne.


    As Australasia's leading Speakers Bureau, Saxton has access to hundreds of thought leaders and change makers both locally and internationally, as well as over 50 years of experience in the events industry.

    Showtime Event Group

    Showtime Event Group's dedicated producers work with Victoria's finest industry suppliers to curate unique experiences and activate some of the city's most unusual spaces, retaining a focus on high quality food, beverage and execution.

    An award-winning operations team ensures that each delegate receives VIP treatment. The group caters exclusively into some of the city's most exciting venues, such as State Library Victoria, Rippon Lea Estate and the Old Melbourne Gaol, and offers an event management service for clients.

    Victoria Pavilion

    Victoria Pavilion, Melbourne’s newest function venue situated at the iconic Melbourne Showgrounds, is the perfect place to host any event. Offering state-of-the-art lighting and audio-visual technology and a timeless, neutral colour palette, this sophisticated architectural space is designed to impress, from pre-dinner drinks and canapés to the biggest of gala events.

    With three distinct spaces available individually or in combination, Victoria Pavilion offers unparalleled flexibility for events of any size. Featuring high ceilings and pillarless versatile spaces configurable from 550sqm to 1920sqm, the floorplan can be adapted for everything from small, bespoke events to large banquets seating up to 1,200 guests. The atrium space alone is a stunning option for a cocktail function or product launch, featuring floor-to-ceiling windows that will captivate your guests.

    But wait, there’s more

    Sharing the Melbourne, Victoria Stand is a further 19 exhibitors showcasing the best of regional Victoria. Meet with the likes of Destination Phillip Island, RACV, Balgownie Estate, City of Ballarat, and our stand partner, Business Events Victoria.

    Register now for AIME and pre-schedule your appointments at the Melbourne, Victoria Stand. We look forward to meeting you at AIME 2023!