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  • Melbourne’s go-to resource for planning inspiring incentive programs is now available

    May 15, 2019

    Melbourne Convention Bureau (MCB) has launched the go-to planning tool for bespoke and inspiring incentive programs.

    Developed both in English and Simplified Chinese, the digital 2019 Melbourne Incentives Planners’ Guide (MIPG 2019) provides a myriad of ideas, including a comprehensive directory, to assist meeting planners and corporations when looking to host memorable incentive programs in Melbourne and regional Victoria.

    As a leading premium incentives destination, Melbourne offers limitless options and the 2019 planning tool showcases the best of the best of Melbourne and regional Victoria and planners will be spoilt for choice when it comes to designing exciting programs.

    The 2019 edition now includes new features that makes it the ‘must have’ incentives planning tool:

    • New and exciting sample itineraries that will inspire meeting planners when designing incentive programs.
    • New ‘Regional Spotlights’ to highlight Victoria’s regional offering with a wide range of diverse experiences within one-hour drive of the city.
    • Photo icons featuring the best spots for group photos inspiring delegates to share their special moments through social channels.
    • New tailored sections including outdoor experiences and animal engagement experiences

    Latest trends show incentive groups now prefer more hands-on and immersive experiences and the guide features limitless options for groups to experience the destination like a local. From participating in street art workshops to learning all about our famous coffee, the guide assists every planner to ensure bespoke itineraries are designed to suit every group.

    Click here to view the new Melbourne Incentives Planners’ Guide in English and Simplified Chinese