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  • Seeing the Invisible

    August 17, 2021

    Melbourne is an incentive destination high on every bucket list and if you’re looking for an experience to incite inspiration within your team through creativity expressed in the arts, the expansive exhibition Seeing the Invisible, premiers at Royal Botanic Gardens Melbourne and Cranbourne this September.

    The ambitious exhibition of contemporary artworks created with augmented reality (AR) technology will premiere across 12 botanic gardens in six countries simultaneously in September 2021 for a full year, with Royal Botanic Gardens Melbourne and Cranbourne as the exclusive Australian locations.

    Artworks by more than a dozen international artists such as Ai Weiwei, Refik Anadol, El Anatsui, Mohammed Kazem, Sigalit Landau, Sarah Meyohas, Pamela Rosenkranz, and Timur Si-Qin, will be situated among the local flora and can only be viewed through the app.

    Forging new links between botanical gardens located in diverse biomes around the globe, the exhibition fosters collaboration between institutions, artists, and audiences, highlighting the power of art to connect people around the world.

    The first exhibition of its kind to be developed as a collaboration among botanical gardens around the world, Seeing the Invisible was initiated by the Jerusalem Botanical Gardens and Outset Contemporary Art Fund, and is co-curated by Hadas Maor and Tal Michael Haring.

    Seeing the Invisible will open simultaneously at Royal Botanic Gardens Melbourne and Cranbourne and botanic gardens in the USA, UK, Israel, South Africa and Canada. As the artworks are augmented into the unique surroundings around the world, the exhibition is experienced differently against the backdrop of each location. It will be accessible via a smartphone and tablet through the Seeing the Invisible app, which will be available for iPhone and Android in the App Store and Google Play.

    Melbourne offers a multitude of ever-changing and exclusive experiences and the Melbourne Convention Bureau (MCB) strives to deliver the best customised experience for incentive groups.

    Start planning your next incentive reward program and Contact MCB today to find out how the team can support you in creating experiences that leave lasting impressions.