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  • Resources that can help put your next business event on the map

    June 22, 2021

    Resources that can help put your next business event on the map

    Melbourne is one of Australia's most appealing destinations to host collaborative business events. Start the event planning process now and take advantage of Melbourne Convention Bureau's (MCB) impressive suite of smart digital solutions that will help put your next business event in Melbourne on the map.

    Find everything you need to know about Melbourne, in one place

    Whether you want to know more about what to do in Melbourne, or simply find out how to get around the city, MCB has expanded its Delegate Destination Site to provide an essential resource for planners and professional conference organisers – and help them promote the destination to potential event attendees.

    Easily linked to your conference microsite or other communication channels, the dedicated site showcases the many attractions of Melbourne and the wider region to boost delegate engagement. You’ll find no shortage of exciting itinerary ideas – think hot-air ballooning over the city, exploring some of Australia’s famed wine regions, or visiting koalas in their natural habitat! Plus, there’s also the capacity to book directly.

    MCB has pioneered significant digital transformation to ensure events professionals can continue to plan and host their event in Melbourne with confidence.

    Use virtual toolkits to liven up your marketing

    Want to ensure your delegate marketing materials really engage your audience? The MCB’s Virtual Planners Toolkit has everything planners need to plan and promote Melbourne as an events destination, including imagery, videos, logos and destination descriptors. 

    Similarly, the Virtual Exhibitor Toolkit is a convenient file-sharing platform, which offers assets geared towards affiliated organisations attending virtual or in-venue events. All assets are available through a user-friendly download link, along with sample itineraries and other useful sales and marketing material.

    Download stunning assets to promote your event

    MCB’s cloud-based content hub contains more than 1,000 downloadable photos and videos that can be used to promote Melbourne and regional Victoria as a business destination. 

    You’ll find top-quality imagery of the best of the region, from partner venues to some of the region’s most stunning landscapes. We defy you to search for ‘Ninety Mile Beach’ and not want to book a trip immediately.

    Reinvent yourself as a wombat (no, really)

    With characteristic Aussie warmth, the MCB team has also added some light-hearted resources to its digital offering. These include a ‘working from home kit’ for events planners who are still working from the kitchen table (complete with fun activities to keep kids entertained). 

    Plus, you can even liven up virtual events and drive audience engagement by turning yourself into an iconic Australian wildlife character. “We launched a set of animated avatars, with the latest being Kylie the Koala,” smiles Swanson. “These animations help bring to life virtual booths and add a dynamic element to our digital content.”

    Find out more information here or reach out to the MCB team at [email protected].