Melbourne to host Australia Next 2025

October 17, 2024

Australia Next will return to Melbourne/Narrm in 2025 as Australia continues to strengthen its pipeline of future international business events.

Melbourne is the perfect city to promote Australia on the global stage, offering an exceptional combination of vibrancy, diversity, and connectivity. Its reputation as a top destination for business events is built on world-class infrastructure, iconic venues, and an extensive public transport network, all contributing to a seamless and highly successful event experience.

There's a magic to Melbourne that can only be felt when you walk through its lively streets and meet its people. The people of Melbourne have a unique spirit – one that fosters innovation, creativity and collaboration. It’s a city that leaves a lasting impression, not just through its urban charm, but with its incredible surrounding landscapes. Just 90 minutes from the city’s bustling central business district, delegates can embark on unforgettable journeys through picturesque vineyards, the rugged beauty of coastal landscapes, ancient rainforests, and encounter Australia's unique wildlife. These incentive programs are a compelling addition to any conference itinerary, showcasing the best of Victoria’s natural wonders.

The city's year-round calendar of events, festivals, and exhibitions celebrates its rich cultural tapestry. Melbourne is known as a global capital for arts, culture, and sport, hosting internationally renowned events like the Australian Open and Melbourne Food & Wine Festival. Coupled with its multicultural heritage, Melbourne is a culinary hub, inviting visitors to explore its world-class dining scene. For delegates, this means endless opportunities to experience Melbourne’s legendary coffee culture, hidden laneways, and thriving food markets that reflect its diverse influences.

For business event planners, the options are truly endless. Melbourne and regional Victoria offer a broad array of unique group activities designed to elevate any event program. From exclusive VIP experiences at iconic landmarks such as the Melbourne Cricket Ground to interactive team-building events like rowing on the Yarra River or hot air ballooning over the city, planners have a wealth of choices. Catering for groups ranging from 50 to 1,000, Melbourne's versatility ensures that every delegate leaves with lasting memories. The city’s creative spirit, combined with its expertise in hosting large-scale events, guarantees an engaging, productive, and unforgettable business event.

In partnership with Tourism Australia, the Melbourne Convention Bureau will host its signature incentive showcase from 1 December to 3 December 2025. This prestigious event will offer international buyers a first-hand experience of Melbourne's impressive business event offerings, including its venues, cultural richness, and natural beauty.

Find out more about why Melbourne is an appealing business events destination for meeting, incentive and conference planners, as well as delegates. Learn more here.