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  • Melbourne Stand to reveal new perspectives uncovering the city's strengths

    December 26, 2019

    As the largest stand on the AIME 2020 show floor, this year’s 'Melbourne Stand' promises to showcase the best of the city, challenge expectations and include new exhibitors.

    Retaining its stunning central location, just across from 'The Exchange' and a new floor plan, the 'Melbourne Stand' is the place to do business, be inspired and connect with the best of the industry.
    Appealing to the next generation of event buyers and planners, the 'Melbourne Stand' will reveal new perspectives to uncovering the city’s strengths in hosting business events.

    In collaboration with MCB, the stand was designed and built by strategic partner 'Harry the hirer' with the unique blueprint of the stand - a nod to Melbourne’s iconic architectural skyline.

    Heralding quintessential landmarks of Melbourne, 'Harry the hirer' General Manager Exhibitions, Michael Firman said they wanted to design a stand that incorporated elements of the city that are iconic and identifiable.

    “One key feature is the overhead bulkhead which was designed to represent an amalgamation of iconic structures that pepper Melbourne’s skyline and inviting open spaces to offer a personable and comfortable meeting environment conducive to discussing future business.”

    Roofing elements of the new MCEC expansion, and a play on the Arts Centre Melbourne spire are key elements of the bulkhead design, encapsulating the essence of Melbourne as a business events destination and providing a space where guests can meet informally to connect, engage and be inspired.

    The overall elegant look and feel supported with concierge-style customer experience provides an ideal setting to showcase MCB partner’s products and services.

    Exhibitors showcased and activations on the 'Melbourne Stand' to be announced in January 2020.

    Curious...? Be sure to make the Melbourne Stand part of your AIME 2020 experience.