Melbourne Convention Bureau pushes new frontiers to assist business event professionals

May 09, 2022

Digital savvy Melbourne Convention Bureau (MCB) has launched the latest innovation in its digital suite pushing new frontiers to assist business event professionals with a brand-new interactive video planning tool – Ready. Set. Melbourne.

Somewhere between video show reel and a choose-your-own-adventure book, Ready. Set. Melbourne is a new interactive video experience that integrates engaging clickable options for business events professionals to access information about Melbourne’s and regional Victoria’s capabilities as a business events destination.

Deepening the connection to viewer led-and-tailored content the interactive video experience allows association decision makers, appointed event planners and attendees to select a video version that resonates most with the information they are seeking in a specific moment of their planning journey.

All videos are infused with further interaction points, providing in-depth local knowledge and helping viewers to host, plan and attend a conference or corporate incentive program in and around Melbourne.

Interactive content is nothing new to MCB. The lead agency in acquiring and delivering business events for Victoria Australia, has a growing history with digital leadership, which first started with the award-winning Melbourne Virtual Site Visit launched pre-pandemic.

MCB has since followed up with the launch of the Delegate Destination Site, digital bid books, virtual planners and exhibitor tool kits and virtual booth enhancements with animated avatars demonstrating a higher level of digital maturity and preparedness for changes within the global business event landscape expedited by the pandemic.

Click here to view MCB’s new interactive video planning tool Ready. Set. Melbourne and learn more about the digital resources putting business events in Melbourne on the map. +

Ready. Set. Melbourne Top Features

• Integrates clickable engagement points, empowering the viewer to personalise their exploration and save interesting content for later
• The opportunity to connect directly with local event professionals at the Melbourne Convention Bureau or Melbourne’s business events supply chain
• Accessibility considered graphic and audio components optimising the viewing experience and supporting viewers to discover Melbourne’s business events capability
• Addressing four key audience segments across the business events ecosystem providing relevant information to host, plan or attend a business event in Melbourne within each video journey