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  • MCEC heralds new era with game-changing C2 Labs

    July 17, 2018

    Melbourne Convention and Exhibition Centre (MCEC) celebrated the opening of its expansion with a series of events designed to showcase its new spaces, including a chance to experience the interactive C2 Labs that are now available through its world-first partnership with C2 International.
    Signature C2 Labs, including Cloud, In the Dark, Pool and Barometer, were demonstrated to customers, industry and media over two big days. The showcase marks another important milestone for MCEC, with the C2 Labs now available for customers to integrate into their events.
    MCEC Chief Executive, Peter King said MCEC’s relationship with C2 would inspire customers by providing highly customisable and unique experiences at MCEC.
    “This exclusive partnership is a differentiator in the competitive and contested market in which we compete both internationally and domestically,” Mr King said.
    C2 Labs bring to life C2’s mission to challenge conventions and explore a new approach to business events through immersive workshops, brainstorming sessions, performances and festivities.
    Martin Enault, C2 Asia Pacific CEO, said: “Our immersive experiences are proven to re-energise and re-tool leaders, allowing them to find creative solutions to real-world problems.”
    Inspired by the idea that creativity is fundamental to driving commercial and economic change, the C2 Labs at MCEC challenge delegates to collaborate, take risks, flex their ingenuity and leave their comfort zones behind. This progressive approach to conferencing, meetings, incentives and exhibitions sets the stage for reshaping the future of business events.
    The aim of each signature C2 Lab is to put imagination at the forefront. Thinking outside the box is no longer a theoretical exercise. Sky, one of the C2 Labs, literally suspends participants six metres in the air so that the change in perspective supercharges blue sky ideas. 

    C2 Labs at MCEC

    Imagine being suspended in a chair ten metres above the ground. This sky-high brainstorming experience gets participants’ feet off the ground and challenges them to capture stratospheric ideas. 

    In our fast-changing times, fear of the unknown quickly clouds decision making. Participants navigate uncertainty in a fog-filled dome to find ways to deal with chaos in business and society alike.
    In the pool, participants dive into fond childhood memories, barriers fall and new ideas take shape. The perfect scenario to start a conversation on the future of business.
    In the Dark
    The lights are out. In a pitch-black inflatable room, participants engage in a guided discussion. This is where unexpected outcomes come to light.
    What can business people learn from construction and urban planning? By combining design-thinking and building blocks, Blueprint gives participants the chance to tackle complex systems, one brick at a time. 

    What happens when you bring together chefs, foodies and participants to assemble a gigantic cake? The experience of preparing and measuring ingredients, mixing, layering and decorating calls for culinary collaboration that demonstrates the value of teamwork. 
    Designed to highlight our commonalities and diverse perspectives, Barometer captures the collective conscience of an entire room on topics that polarise opinions.
    Lab to Go
    Lab to Go proposes that participants pool resources, insights and expertise to find concrete solutions to timeless business challenges. The Lab puts this thinking to the test, giving teams of strangers the tools to solve a series of practical puzzles.

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