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  • MCB wows Indian Incentive Agents

    August 12, 2020

    Australian cricket coach and former Australian cricketer Brad Hodge joined the Melbourne Convention Bureau (MCB) at the MCG to present in a destination training webinar for key Indian travel agents. These agents work with corporate organisations across India and arrange their corporate meeting and incentive travel programs.

    The destination training webinar series are hosted by Business Events Australia and it was Melbourne’s turn to showcase our city to around 300 travel agents.

    The live cross produced by Harry the hirer, MCB’s strategic partner and leading events producer, was well received delivering the wow factor to these highly engaged agents.

    In an exclusive for this audience, Brad shared top recommendations for visiting Melbourne and regional Victoria and of course, his most memorable moments from the MCG.  The presentation also featured MCB’s own Regional Sales Director for Southeast Asia and India, Kelvin Yin, highlighting key destination information, inspiring itinerary ideas, and Melbourne’s strengths as a leading business events destination.

    India is an emerging market for the Australian business events industry, due to its population size and strong economic growth, together with increased desire for the Indian business market to undertake more corporate meetings and incentive tours overseas.  

    The MCG is a celebrated sporting venue for Indians and a key driver of visitation for this market, making this appearance a distinctive highlight which positioned Melbourne as a city that can carefully create ‘only in Melbourne’ experiences valued by this market.

    MCB recently introduced a new collection of monthly webinars educating incentive agents and reinforcing Melbourne and Victoria as a premium incentives’ destination.