Karen Bolinger reveals what makes Melbourne a has-it-all MICE destination
January 03, 2019
In an interview with Kongres Magazine, MCB CEO Karen Bolinger reveals the secret recipe that makes Melbourne a has-it-all MICE destination.
Ms Bolinger discussed Melbourne's number one ranking as a sustainable city in the Asia-Pacific region for business events in the Global Destination Sustainability Index (GDS-Index) for the second consecutive year and discusses future sustainable projects for Melbourne.
Melbourne’s bidding strategy is explained, along with the secret of MCB’s overall success.
“Melbourne is recognised as Australia’s knowledge capital and innovation hub, attracting some of the world’s largest and most prestigious conferences in the world.” - MCB CEO Karen Bolinger