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  • How MCB can support your MICE event

    December 31, 2023

    Planning your next incentive trip has never been easier. Melbourne is a charming city full of experiences that make for the perfect incentive trip itinerary.

    Melbourne Convention Bureau (MCB) supports the planning and delivery of MICE events in Melbourne. MCB has got every incentive travel planner’s back with its treasure trove of networks, suppliers, event spaces and venues, itinerary building tips and of course, over 50 years of experience!

    MCB can reduce an incentive travel planner’s effort and time by locating the appropriate resources to plan and execute your itinerary. From the perfect accommodation, transportation, and venues to restaurants, team experiences, or arranging exclusive gifts, workshops, or speakers, MCB has all the connects you need to make your incentive trip to Melbourne the talk of the industry.

    Read on to see five benefits of engaging with MCB to help plan and execute your business event. 

    1. Services are complementary

    MCB provides a free one-stop-service to creating memorable incentive trips in Melbourne. The MCB team has a wealth of experience in executing memorable incentive itineraries using state-of-the-art facilities and innovative suppliers.

    2. Create a unique and unforgettable incentive trip

    From laneway activations to gala events in unconventional locations like State Library of Victoria, bespoke experiences like wine tasting in a vineyard to exciting adventures like kayaking on Melbourne’s Yarra River, incentive travel planners will be spoilt for choice in bringing their itinerary to life with access to MCB’s expertise in working with different suppliers. In addition to the highest concentration of conference facilities in Australia, including the Melbourne Convention and Exhibitions Centre (MCEC) - the largest space in the country, Melbourne’s vibrant arts and live music scene and delectable culinary experiences, and nature and wildlife experiences can indulge a variety of clients!


    3. Provide advice and referrals to suppliers, industry sectors and more 

    Partnering with 150+ suppliers, MCB connects you to leading venues, accommodation, catering, entertainment, transport, tourism experiences and itinerary development options to best meet your event brief and budget. With the support of the Victorian State government as well as a wealth of experience in the conferencing space, MCB has excellent networks across government and within different industry sectors from academia, medicine, and research institutions to name a few.

    4. Arranging the best Indian food

    MCB knows that your incentive travellers do enjoy a slice of home when on a visit to Melbourne and can ensure access and contacts to Melbourne’s best Indian restaurants and Indian cooked meals at hotels.

     Indian delegates at Crown Melbourne buffet

    5. Visa support

    Visas are a hassle-free experience with the process being shifted online. Incentive groups can access personalised visa services (MICE).

    6. Access to free marketing materials

    MCB can help organise print and digital destination information for delegate boosting – including visitor guides, maps, images, videos, itineraries, website content.


    Discover event support with Melbourne Convention Bureau here or contact the team at [email protected] for group sizes of over 150 pax.