The Melbourne Convention Bureau's (MCB) core business objective is to secure and deliver business events and incentive travel reward programs for Melbourne and Victoria.

To successfully achieve this, we strategically align with industry partners including accommodation, venues, event support services, restaurants and tour providers to bid, win and host national and international conferences and other corporate business events, in turn delivering tangible benefits associated with this business to our partners.  

Our team extends a big warm welcome to our newest partners – Chapter Place at Pentridge, The LuxCoach, Koko Black and The Old Treasury Building.

Chapter Place at Pentridge

Chapter Place is a brand new event space built inside the walls of the heritage-listed former HM Prison Pentridge, now a bustling dining and entertainment precinct. Opened in 2023, Chapter Place brings a unique conference and event venue option to Melbourne paired with exceptional modern onsite accommodations options at Adina Apartment Hotel Pentridge Melbourne.

Housed in the historic Pentridge Prison site, Chapter Place is an unparalleled destination for residential conferences, events and team-building retreats like no other. Located just 20 minutes from Melbourne's CBD and Tullamarine Airport, Chapter Place gives guests access to heritage spaces, as well as modern rooms in the Adina Apartment Hotel Pentridge Melbourne tower for residential conferences.

Event planners have the choice of eight event spaces catering for the most intimate six-person executive retreat to multiday residential conferences for up to 250 delegates. Their modern Merri Creek Rooms feature floor-to-ceiling windows that flood the spaces with natural light and offer views of Pentridge's bluestone walls.

To the eastern side of the precinct lies the North & Common alfresco dining room, a vast space designed to invite sunlight in with a fully operable roof structure, centred around a decadent fireplace allowing private dinners and intimate events in comfort year-round.

For a truly unique event or conference, Chapter Place offers their signature Long Table configuration, enabling up to 90 delegates to dine in one setting, occupying a full wing of the adaptively reused space.

Located 20 minutes from Melbourne's CBD and Tullamarine Airport.

Learn more about Chapter Place at Pentridge

The Luxcoach

Recently featured in a live cross from The Today Show, this six-star luxury coach with onboard cocktail bar, butler service, 50inch LCD TV and powder room facilities is a fantastic new product to consider.

Seating 20 guests, The Luxcoach offers a unique and fun way of transferring between venues. Host your presentations on a 50inch LCD TV in their commodious lounge area, while being served the finest labels in crystal wear from their onboard cocktail bar. Or treating the team to a fun day out pre or post-conference or as part of an incentive itinerary, such as a wine tour in Victoria’s Yarra Valley.

This is road travel focused on your journey, not just your destination.

Learn more about The Luxcoach

The Old Treasury Building

The Old Treasury Building is one of Melbourne's finest 19th century buildings, offering a museum experience showcasing the history of Melbourne and Victoria. Guided tours take in fascinating exhibitions as well as general history of the building, including areas that are inaccessible to the public.

A fantastic venue for team building and corporate events, with the ability to have tours tailored to your specific interests.

Learn more about The Old Treasury Building

Koko Black

A Melbourne experience is not complete without a taste of Koko Black chocolate.

Koko Black have nine stores across Melbourne, including iconic Flinders Lane, Queen Victoria Market and under the soaring arches of the Royal Arcade.

Incorporate a visit to Koko Black on your incentive program to taste premium, world-class, distinctively Australian chocolate.

Or consider purchasing bulk quantities to use as welcome gifts for conference and incentive delegates, such as their chocolate native animal gift boxes. They even offer custom, personalised gift boxes to brand with your logo and business event messaging.

Not only does Koko Black chocolate taste like an experience and feel like an art form, they also champion sustainability and sing our country’s identity in their ingredients – with new tastes that include lemon myrtle, whipstick wattle, Davidson plum and green ants (yes, seriously).

Learn more about Koko Black