Australian Grand Prix Hits Melbourne: How to Incorporate Major Events into Your Incentive Program

March 07, 2023

One major appeal of hosting your next business event or corporate, meeting and incentive program in Melbourne is the city’s major events calendar. 

Kicking off shortly in Melbourne’s beautiful Albert Park is the annual Formula 1™ Rolex Australian Grand Prix, scheduled for 30 March – 2 April 2023. 

The Australian Grand Prix Corporation stages both this major race and the Australian Motorcycle Grand Prix at Victoria’s Phillip Island in October. 

Incentive groups or business event delegates can enjoy unique VIP experiences of the Grand Prix at Albert Park, where teams can bond in a premium, fully catered trackside viewing box and mingle with celebrity racing car drivers prior to the race. 

The Australian Motorcycle Grand Prix on Phillip Island, only 90 minutes from Melbourne, can be combined with amazing eco-tourism experiences with Phillip Island Nature Parks, such as the world-famous night-time penguin parade, a visit to the Koala Conservation Centre, or an authentic Australian experience at Churchill Island Heritage Farm. 

Of course, motor-based world-class sporting events aren’t the only event experiences on offer for incentive groups or pre-and-post conference touring. 

As Australia’s events capital, Melbourne is host to an impressive schedule of sporting, cultural, fashion and foodie events to spice up any incentive itinerary. 

Depending on the organisation, a memorable itinerary can be themed around tickets to other major events such as: 

• The Australian Tennis Open in January 

• Paypal Melbourne Fashion Festival (March) 

• Melbourne International Comedy Festival (late March–April) 

• Rip Curl Pro surfing event at Bells Beach (April) 

• Melbourne Food & Wine Festival (March) 

• RISING (June) 

• Melbourne Cup Carnival (late October–November) 

How can the Melbourne Convention Bureau help you deliver a business event or corporate, meeting and incentive program around one of these events? 

Incorporating one of our fantastic major events into your itinerary is all in the timing.  

To make planning easier, the Melbourne Convention Bureau is on hand to provide advice and assistance along the way. Our team can build and manage an unforgettable, once-in-a-lifetime itinerary, unique to Melbourne. Negotiate VIP tickets and behind-the-scenes event experiences. And provide promotional materials in advance to excite delegates for what’s to come. 

Learn more about how the Melbourne Convention Bureau can provide assistance