China Ready


Melbourne Convention Bureau is renowned as one of the world’s most successful business events destinations. 

Recognising the importance of thousands of Chinese delegates visiting Melbourne and regional Victoria annually, MCB has worked closely with its industry partners to curate a variety of programs to welcome Chinese visitors, ensuring their needs, culture and customs are reflective in the services offered during their visit to Melbourne.

We continually work to improve customer service, products and experiences for Chinese groups ensuring delegates feel welcome and have an enjoyable, memorable stay in our city. 

Spanning every sector including accommodation, venues, restaurants, attractions, city tours providers and production agencies, many MCB partners are proud of being ‘China Ready’. To develop your incentives program with China Ready partners, complete our Request for Proposal form.


Chinese speaking customer service and sales and marketing team

Welcome kits including maps, Chinese newspapers and specialised menu items

In-house training programs for all new staff to understand the cultural requirements

Marketing collateral and sales fact sheets in Chinese

In-market trips for further understanding and research

Prioritisation of Chinese agents at trade shows

WeChat accounts

Restaurant menus in Chinese

Onsite signage in Chinese

Meet our China Ready Partners