Melbourne Convention Bureau is renowned as one of the world’s most successful business events destinations. 

Recognising the importance of thousands of Chinese delegates visiting Melbourne and regional Victoria annually, MCB has worked closely with its industry partners to curate a variety of programs to welcome Chinese visitors, ensuring their needs, culture and customs are reflective in the services offered during their visit to Melbourne.

We continually work to improve customer service, products and experiences for Chinese groups ensuring delegates feel welcome and have an enjoyable, memorable stay in our city. 

Spanning every sector including accommodation, venues, restaurants, attractions, city tours providers and production agencies, many MCB partners are proud of being ‘China Ready’. To develop your incentives program with China Ready partners, complete our Request for Proposal form.


Chinese speaking customer service and sales and marketing team

Welcome kits including maps, Chinese newspapers and specialised menu items

In-house training programs for all new staff to understand the cultural requirements

Marketing collateral and sales fact sheets in Chinese

In-market trips for further understanding and research

Prioritisation of Chinese agents at trade shows

WeChat accounts

Restaurant menus in Chinese

Onsite signage in Chinese

Meet our China Ready Partners

Crown Events & Conferences

Crown Melbourne offers an unparalleled combination of the most accessible and central locations,

read more
Showtime Events Centre

Showtime is the perfect environment for any occasion. Built in 1884, this once industrial

read more
Harry the Hirer

At Harry the hirer, we love a great event. Making event experiences more engaging for your audience

read more
Phillip Island Nature Parks

Only 90 minutes from Melbourne, Phillip Island Nature Parks is a multi-award-winning ecotourism

read more
Sovereign Hill Museum Association

Named Australia's Major Tourist Attraction 2005/06, Sovereign Hill has been wowing audiences for

read more
The Langham, Melbourne

Located on the banks of the Yarra River, The Langham Melbourne is at the centre of Southbank's arts

read more
Chadstone Shopping Centre

The southern hemisphere’s largest shopping centre and a world-renowned fashion and entertainment hub

read more
Grand Hyatt Melbourne

Grand Hyatt Melbourne sets an unprecedented benchmark in five-star luxury, located on the iconic

read more
Hidden Secrets Tours

At Hidden Secrets Tours our mission is to share a unique walking tour experience that you will only

read more
Melbourne Star Observation Wheel

The Melbourne Star is one of only four giant observation wheels in the world, and the only one in

read more
Rochford - Yarra Valley

Rochford is a versatile wine, food and entertainment destination in the heart of the Yarra Valley.

read more

SkyBus - Melbourne Airport to city express Offering a convenient, comfortable and cost effective

read more
Triumph Leisure Solutions

TLS was founded in 2005 to service the permanent attraction, event and media industries. Today, TLS

read more