AIME Frequently Asked Questions


How will the AIME Hybrid Model work?

Our hybrid show model will see exhibitors, hosted buyers and visitors attend either in person in Melbourne and virtually via the AIME online event portal.

AIME in Melbourne will run from 15-17 March with the virtual event running alongside the live event from 15-26 March.

Exhibitors who are able to attend AIME in person will conduct their meetings both face-to-face on the show floor as well as online with those buyers who are unable to travel. Virtual exhibitors will conduct all their meetings through our video conferencing platform in the online event portal.

No matter how you exhibit at AIME, you will still have access to the same buyer delegation. Our curated Buyer program ensures that the buyers who attend the show both live and virtually are ready to do business. Our bespoke pre-scheduled appointment system will align over 14,000 meetings, matching buyers needs with the destinations and services on offer.

The hybrid show, also provides exhibitors and buyers the gift of time, with a nine day window to complete virtual meetings as well as catch up on any education content missed.

Click here to view the AIME 2021 launch press release.


What are the AIME 2021 Dates?

15 March
Knowledge Exchange (live and virtual)
Welcome Evening

16 March
Live Trade Show Day 1
Virtual Meetings

17 March
Live Trade Show Day 2
Virtual Meetings

18-19 March
Virtual Meetings

22-26 March
Virtual Meetings

COVID-Safe Plan (as at August 2020)

While attendees will all be keeping 1.5m away from others where possible, exhibitors will be able to have 2 staff plus 1 buyer on each 9sqm stand.
Refer to MCEC’s Venue Safe Plan here for further information.

Why is there extra PSAs in the package for 2021?

Each exhibitor on the show floor has been given a bonus 10 PSAs because of the travel restrictions that will likely be in place preventing international hosted buyers attending in person. The extra 10 meetings allow you to generate more sales leads by meeting with more buyers across the nine meeting days of AIME.

Once all the PSA slots are filled, you also have an open meeting diary to self-schedule any additional appointments you may wish to undertake. These can be done on the show floor on the 16-17 March or virtually via the online event portal from 16-26 March.

How will my virtual meetings be done?

Your meetings will be a combination of both face-to-face on the show floor and virtually with international buyers via the online event platform. All your meetings will appear in your meeting diary and meeting types will be clearly highlighted as to whether it will be live or virtual. Your virtual meetings will be similar to a zoom meeting and you will have the capacity to take meeting notes and download later, as well as screen share or send proposals. You may choose to allocate all your virtual meetings to someone in the office so your sales team at the show can focus on the face-to-face meetings and walk ups.

What can I include in my virtual exhibitor profile?

The MCB Events Team will work with you directly with you to build out your profile. You will need to include the following at minimum:

Product overview
Contact details
Social media channels
Promotional video


What is the Knowledge Exchange?

AIME attendees rate the Knowledge Exchange as an important part of their AIME experience; providing inspiration and invigoration before stepping onto the show floor to do business. The half day personal and professional development program, run on Monday, 15 March, provides hosted buyers, exhibitors, and hosted media the opportunity to participate in a number of sessions curated by industry leaders and organisations. In 2021, the Knowledge Exchange will be delivered live and virtually via the online event portal.