The Asia Pacific Incentives Meetings Event (AIME)

AIME 2021 Update
Due to the ongoing COVID-19 pandemic, it is with disappointment that we wish to announce that a difficult decision to cancel AIME 2021 due to take place from 15 - 17 March 2021.  

The decision to cancel has not been taken lightly. Several options were explored by our event partners Talk2 Media and Events to deliver this global event, yet like many other event organisers, the challenges brought about by international and domestic travel restrictions were too great despite healthy interest for the event from exhibitors and buyers.

We are an incredibly resilient community, we are adaptable to change and we, more than any other industry know how to bounce back - Team Melbourne will remain as strong as ever. 

Industry update
We are pleased to confirm that AIME will take place on 21-23 March 2022 for one of the biggest celebrations of the Business Events industry and Melbourne will once again shine on the global events stage. The MCB Team is already working with partners and suppliers to create a successful future tradeshow for 2022 that will deliver future growth for the industry.

MCB is here to support you
We remain working with our industry partners, suppliers and clients to deliver events in Melbourne. Please reach out to the MCB Partnerships team if you have any questions.


The Asia Pacific Incentives Meetings Event (AIME) is the leading trade event for the meetings and event industry in the Asia-Pacific region, proudly owned by MCB and managed by Talk2 Media and Events. Its where key decision makers connect, exchange ideas, and create business opportunities.

AIME brings together the best Asia-Pacific destinations to showcase their products and services to a community of event planners, buyers, exhibitors, trade visitors and media.

Instantly recognisable the Melbourne Stand is the place to do business, and the perfect opportunity to associate your brand with MCB, connect with Hosted Buyers and showcase your products and services. As the largest stand on the show floor, business events planners and decision makers create valuable networks to share the newest updates that our destination offers.

AIME incorporates a Hosted Buyer® program to ensure that the buyers in attendance are ready to do business. The bespoke pre-scheduled appointment system will align over 14,000 meetings, matching buyer needs with the services on offer from over 300 exhibitors. 

3 Key Benefits

Showcase your business at the largest hybrid business events trade show in the Asia-Pacific region to attendee from all around the world

Gain exposure to top level industry buyers from across the world

Secure face-to-face or virtual client appointments and leverage promotional opportunities that target Hosted Buyers and trade visitors


Still have questions? We are here to help. Please contact:

Sarah Mulhearn, Events Manager

T +61 3 9002 2338 / M + 61 457 300 834 / E