White Night is heading back to regional Victoria in 2019 with Ballarat to host the famous night of lights for the third time next year.
Ballarat led the way as the first regional White Night in 2017. The event saw more than 40,000 people flock to the centre of town and generated more than $3 million for the local economy.
In 2018 White Night Ballarat proved to be an even bigger success with more than 60,000 people attending – including more than 15,000 from beyond the region – and injecting more than $5 million into the economy.
“No one does big events like regional Victoria and White Night Ballarat has been a big hit – I can’t wait to see what next year’s event holds.”
“White Night Ballarat keeps getting bigger and better, with more people travelling from outside the city each year, boosting business for local pubs, hotels, restaurants and bars.” - Minister for Tourism and Major Events John Eren
White Night Ballarat will take the lead as Victoria’s White Night, with Melbourne’s rendition moving to a three-day festival that incorporates the hugely successful White Night Melbourne with a broader program.
Events like White Night are more than just great spectacles, they are a critical driver for visitation and the economy, with over 100,000 people coming to Ballarat over the past two years – boosting local businesses and creating jobs.
White Night Ballarat is a free, family-friendly, open air event. For more information, visit whitenight.com.au/ballarat.