The international MCB team headed to the desert work ground of Las Vegas, for the annual IMEX America tradeshow.

IMEX America is one of MCB’s key platforms to engage with North American and international business events decision makers under the one roof, from international associations, corporate companies and incentive houses.

MCB partnered with Business Events Australia to set up its presence at the three-day event, with Maria Rivera and Giles Hanford on the ground flying the Melbourne flag. Thirty back-to-back appointments were held, and over 100 informal conversations. This activity was supplemented with strategic sales and networking activity to develop new relationships and firm up future business for Melbourne.

Giles Handford, Senior Business Development Manager, UK and Europe said: “IMEX Las Vegas is an opportunity to engage with key decision makers relating to international bids and leads in play, while also strengthening relationships with industry partners.”