Victoria’s Five Wine Pillars 

Home to over 600 cellar doors, Victoria may be Australia’s second smallest state, but it’s home to the largest number of individual wineries — all of which are easily accessible from the cultural and culinary hub of Melbourne.  

To provide visitors with easy-to-navigate guidance on how to enjoy Victorian varietal while also experiencing the best of the state’s food, nature, and local culture, there are five distinctive wine destinations, each with its own unique flavour and visitor experience.  

King Valley Prosecco Road 

kingvalleyproseccoroad.com.au 

Venture to the King Valley in Victoria's High Country and you could be forgiven for thinking you'd been transported to the picturesque hills of northern Italy. For these vineyards, perched on the fertile slopes that rise above the King River, are home to Australian prosecco, complete with a suite of innovative wine tourism offerings, including Yoga in the Vines at Dal Zotto Wines, Pop and Fizz prosecco pairing class, or why not flex your fingers with a touch of kneading at a hands-on pasta making class at A Tavola! Cooking School at Pizzini Wines. Master the art of pasta, gnocchi and risotto making, with a glass of crisp prosecco in hand, led by matriarch of the family, Katrina Pizzini. 

Pinot Coast  

visitvictoria.com/pinotcoast  

Discover award-winning cool-climate maritime pinot noir from three wine regions along the spectacular Southern Ocean coastline – Geelong, Mornington Peninsula and Gippsland. Days could be spent popping into friendly cellar doors, tasting acclaimed pinot noir and handcrafted cheeses. Head to Pt Leo Estate, Mornington Peninsula for wine tasting followed by a guided tour of the privately-owned Sculpture Park, housing an ever-evolving outdoor gallery of over 60 Australian and international exhibits. Boutique Terindah Estate situated on the Bellarine Peninsula is one of Victoria’s stunning venues that can host a corporate event, cellar door wine tastings or a lunch to remember.   

Muscat of Rutherglen 

winemakers.com.au/muscat-of-rutherglen 

An Australian fortified treasure crafted by skilled generations of winemakers spanning 150 years, Muscat of Rutherglen is a world-recognised, critically acclaimed and unique wine style that features rich, complex flavours. The destination boasts a range of muscat experiences at various wineries including behind-the-scenes cellar door tours, blindfolded muscat tastings at All Saints Estate, muscat or cheese pairing at Morris Wines 

Shiraz Central 

visitvictoria.com/shirazcentral 

Home to cool-spiced shiraz in an Australian bush setting, encompassing seven distinct wine regions: Grampians, Pyrenees, Ballarat, Bendigo, Heathcote, Goulburn Valley and Macedon Ranges, visitors can experience surprising cellar doors, uncover classic Australian bush landscapes at Balgownie Estate Winery Retreat Bendigo, witness kangaroos in their natural surrounds or step back in time at Seppelt Wines Great Western. Tour underground with the heritage-listed cellars, The Drives – first excavated in 1868 and the longest in the southern hemisphere. 

Yarra Valley 

wineyarravalley.com.au 

The Yarra Valley is recognised as one of the world’s leading cold climate wine growing regions, with internationally known names such as Domaine Chandon, Rochford Wines and Oakridge. The region is best known for producing Chardonnay, sparkling wine and Pinot noir. Sample the grapes and marvel at the dedication of generations of vignerons in the pioneering region that kick-started Victoria's wine industry in 1838. Match the superb estate wines with a meal at a winery restaurant in the region that boasts multiple hatted chefs, try your hand at grape stomping or take in the stunning scenery from a hot air balloon flight over the region. 

Consider including a wine tour or hosting your next business conference at a stunning venue with views of the vines and discover some of the incredible wines that Victoria has to offer. Get in touch with the MCB team today to start forward planning your next business event, or corporate incentive that can be adapted to suit your group’s specific needs.