Thinking about your next business event destination? Make it Melbourne, Australia’s creative, cultural and innovation capital - a place of exploration and discovery. It is where the world’s brightest thinkers gather to exchange knowledge, support success and motivate. Read on to discover 5 reasons why you should host your next business event in Melbourne.

1. The city has the highest concentration of conference facilities in the country

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Melbourne boasts the country’s highest concentration of conference facilities, conveniently located in the heart of the city. The convention district offers more than 197,000 square metres of conference space, the pinnacle of which is Melbourne Convention and Exhibition Centre (MCEC). There are 4300 rooms available within a ten-minute walk of the Melbourne Convention and Exhibition Centre.

If you are planning a unique function, a wide selection of over 80 unique venues are on offer in Melbourne’s city centre alone. There are plenty of choices for groups when it comes to venues, including stunning waterfront locations, spectacular skyline views, and delightful outdoor spaces, all paired with the very best cuisine, entertainment and high-quality service.

Visit MCB’s supplier search to explore the different options.

2. The city is warm and welcoming and has an array of experience you won't forget

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Melbourne is a vibrant, well-connected and welcoming destination, offering unique and memorable experiences to accommodate every group. The city leads the way in events, arts, sport and infrastructure, with a rich, multicultural history. It’s also a well-connected, accessible destination, making it easy and enjoyable for delegates to travel in and around the city.

A strong performer across many fields, Melbourne continues to attract great minds who collaborate, innovate and inspire to deliver success. Its lively culture can be experienced year-round on the city’s streets and lanes, in bars and cafes, and at numerous festivals, exhibitions, museums and galleries.

Then there’s the city’s world-class food and wine scene: renowned as foodie haven, Melbourne offers a myriad restaurants, food tours and tasting experiences to entice any delegate.

Further afield, Victoria offers an abundance of immersive, unforgettable experiences within an easy drive of Melbourne. From wineries, wellness retreats and stunning coastal scenery to rainforests, waterfalls and wildlife encounters, there’s plenty to see and do for groups of all sizes. 

If you’re looking at planning an incentive travel program, for a group of 50 or 1000 there is no shortage of unique activities across Melbourne and regional Victoria to add an incredible WOW factor to your itinerary. From once in a lifetime VIP experiences to fun and engaging team building options, this city and its regions has something special for every group.

 

3. The city is ever changing and there's always something new to experience in Melbourne

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Melbourne is a haven of exploration and discovery and the city is excited to welcome you back when the time is right.

Some exciting new developments launching in Melbourne include the bold and innovative W Melbourne (opened February 2021), Society, the hero restaurant by Chris Lucas (opening 2021) and the highly anticipated events venue CENTREPIECE, located in Melbourne Park – home to the Australian Open Tennis Grand Slam. Primely positioned at the heart of Melbourne’s premier sports and entertainment neighbourhood, the venue will be state-of-the-art conference and event centre with sweeping views of the city skyline set to open September 2021.

 

4. There's accommodation options to suit all needs

W Melbourne

From five-star luxury to affordable options, comfortable and fully equipped hotels and varied accommodations are readily available in Melbourne and the immediate surroundings where attendees can rejuvenate and rest in style. There are 4300 rooms available within a ten-minute walk of the city centre and the largest conference centre in Melbourne MCEC.

All major international hotel chains are represented in Melbourne including W MelbourneAccorHotelsHyattHiltonWestinMarriottSofitelNovotel and Crown ranging from three-and-a-half to five- star.

To view accommodations options, click here.


5. You'll have event support with the help of the Melbourne Convention Bureau team

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The Melbourne Convention Bureau (MCB) team has over 50 years’ experience and knowledge in the business events industry and works with suppliers to ensure you have flexibility and peace of mind when planning your event. The team has a wealth of knowledge in the business events industry in securing and hosting business events and incentive programs. From in-person, hybrid to virtual – our suppliers have the state-of-the- art technology and infrastructure to creatively reimagine your event. Providing end to end event support, MCB  works with over 200+ local suppliers to ensure your event is unforgettable.