Want to create a new revenue stream for your tourism business? We're revealing more truths about creating WOW experiences for Corporate Incentive (CI) Travellers.

Truth 2. VIP Access: Make it unique

Providing a point of difference to what visitors have seen before is critical. One of the ways this can be achieved is to take them ‘behind the scenes’ of iconic attractions. For example, if this group has been to Australia, the odds are they’ve seen the Sydney Opera House. Been there, done that.

How can we add the WOW factor?

Give them an experience money can’t buy and take them on a ‘behind the scenes’ tour of the Opera House; have them walk the stage, even sing a

song on stage so they can film it for their friends back home, or perhaps have them sit in on a dress rehearsal for an upcoming play or have dinner with the director and actors.

That’s a unique, once-in-a-lifetime experience that’s also ‘insta-worthy’.

Learn more