Asian Corporate Incentive Travel (CIT) to Australia is growing 20% p.a. Learn how to tap into this market, as we share 7 truths from our research report about creating WOW experiences for CIT.

Truth 1. Interactive: Make it engaging

A trend that’s driving this theme is the combination of the ‘maker movement’ - people who like to get their hands ‘dirty’ and actually make something; and ‘interactivity’ for the people who value the concept: ‘don’t show me – involve me.’

This group doesn’t want to be treated like everyone else and only be taken on tours that anyone can find in a brochure at the tourist desk.

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