Held from 24 to 26 September in Wuzhen, China, this annual event hosted by Tourism Australia connected 39 Australian businesses with 80 key buyers from Greater China.

Melbourne Convention Bureau had the opportunity to showcase why Melbourne is widely known as a premium meetings destination giving buyers a preview of the city’s business events offerings including those from; Melbourne & Olympic Parks, Grand Hyatt Melbourne, Phillip Island Nature Parks and Flemington.

The showcase program included key presentations on Australia’s business events offerings, one-on-one appointments as well as plenty of opportunities to network with colleagues and potential buyers.

Melbourne’s products on show during Business Events Australia Greater China Showcase

Melbourne’s products on show during Business Events Australia Greater China Showcase

Melbourne’s products on show during Business Events Australia Greater China Showcase