Melbourne will be the host city for the Business Events Australia (BEA) Greater China Showcase as it is held outside of China for the first time ever.

Melbourne will be the first-ever Australian host city for the Business Events Australia Greater China Showcase, with more than 60 Greater China buyers and media expected to attend. 

The Business Events Australia Greater China Showcase is a key annual event for Tourism Australia and has previously been held in different locations in China.

It provides Australian industry with an opportunity to meet, network and do business with qualified Chinese incentive planners, corporate decision makers and media from across the country. Australian industry participating are expected to include convention bureaus and centres, accommodation, attractions, tour and transport operators, and related service providers

Capitalising on strong awareness and demand for Australia by Chinese incentive planners, the Showcase will provide key buyers from this important market with the opportunity to experience Australia’s event delivery capability and business events offering first-hand.

“We know there’s nothing like experiencing Australia first-hand, and in 2018 we’re providing a unique opportunity to Australian industry by bringing Chinese incentive planners, corporate decision makers and media here to discover our country’s exceptional business events offering for themselves,” said John O’Sullivan Managing Director Tourism Australia.

The Showcase will take place from 26 to 27 November 2018.