Melbourne & Olympic Parks is taking rising Australian fashion designers to the world.
Minister for Tourism, Sport and Major Events Martin Pakula announced that 10 groups of Honours students from RMIT’s Bachelor of Fashion (Design) are reimagining an entire uniform collection for the precinct’s 1,000-strong workforce, including operations staff, ushers, security and management.
“This is a wonderful project that brings together three of the things we love about Melbourne – sport, major events and fashion. This high-profile project will open doors for up-and-coming designers.” - Minister for Tourism, Sport and Major Events Martin Pakula
The students are teaming with Melbourne’s award-winning uniform designer and supplier Cargo Crew, which is giving the students invaluable real-world experience as they embark on their careers.
The students who submit the winning designs, as selected by a judging panel, will receive a trip to this year’s Paris Fashion Week, hosted by the Australian Fashion Council, including a ticket to the signature event at the Australian Embassy.
To find inspiration for a design that captures the brand and essence of Melbourne and its world-renowned sports precinct, the students have conducted extensive research including attending events at Rod Laver Arena, Margaret Court Arena, Melbourne Arena and AAMI Park.
The winners will be announced in August with the top design then refined in time to have staff kitted out for the 2020 Australian Open.
Melbourne &Olympic Parks CEO Brian Morris said “The project provides an exciting platform for the students, with our staff coming in contact with 2.5 million visitors each year, and seen by millions around the world during the broadcast of the Australian Open.”