Melbourne is one of Australia’s most appealing destinations – and its convention bureau team is using an impressive suite of digital solutions to help business event professionals explore the city.
The latest innovation in its digital suite pushing new frontiers to assist business event professionals is Ready. Set. Melbourne – a new interactive video planning tool, which hands over control to the viewer, making choices that personalise the experience as they advance through the content.
Somewhere between video show reel and a choose-your-own-adventure book, Ready. Set. Melbourne is a new interactive video experience that integrates engaging clickable options for business events professionals to access information about Melbourne’s and regional Victoria’s capabilities as a business events destination.
Deepening the connection to viewer led-and-tailored content the interactive video experience allows association decision makers, appointed event planners and attendees to select a video version that resonates most with the information they are seeking in a specific moment of their planning journey.
All videos are infused with further interaction points, providing in-depth local knowledge and helping viewers to host, plan and attend a conference or corporate incentive program in and around Melbourne.
Get planning now. Remember the viewer in the driver’s seat – you get to branch out where you want to go, when you want to. Press play below!
Interactive content is nothing new to MCB. Melbourne, Australia’s lead agency in acquiring and delivering business events has a growing history with digital leadership, which first started with the award-winning Melbourne Virtual Site Visit launched pre-pandemic.
MCB has since followed up with a strong range of digital assets to assist key business event professionals to plan their event with confidence in Melbourne, demonstrating a higher level of digital maturity and preparedness for changes within the global business event landscape expedited by the pandemic.
Here are a few ways MCB are pioneering smart digital solutions to support events planners.
1. Find everything you need to know about Melbourne, in one place
Whether you want to know more about what to do in Melbourne, or simply find out how to get around the city, MCB has expanded its Delegate Destination Site to provide an essential resource for planners and professional conference organisers – and help them promote the destination to potential event attendees.
Easily linked to from your conference microsite or other communication channels, the dedicated site showcases the many attractions of Melbourne and the wider region to boost delegate engagement. You’ll find no shortage of exciting itinerary ideas – think hot-air ballooning over the city, exploring some of Australia’s famed wine regions, or visiting koalas in their natural habitat! Plus, there’s also the capacity to book directly.
2. Explore the delights of Melbourne – virtually
The MCB’s award-winning virtual site visit allow planners to tour the city from afar, capturing what it feels like to be in Melbourne and showcases iconic landmarks, such as Melbourne’s Convention Precinct and Knowledge Precinct, alongside over 30 Melbourne hotels, venues and attractions and popular regional touring locations.
This tool allows international event planners, associations and conference organisers to connect with the destination by using innovative technology that delivers an immersive 360° first-person VR experience and plan their upcoming event in Melbourne, from anywhere, at any time, on any device.
3. Use virtual toolkits to liven up your marketing
Want to ensure your delegate marketing materials really engage your audience? The MCB’s Virtual Planners Toolkit has everything planners need to plan and promote Melbourne as an events destination, including imagery, videos, logos and destination descriptors.
Similarly, the Virtual Exhibitor Toolkit is a convenient file-sharing platform, which offers assets geared towards affiliated organisations attending virtual or in-venue events. All assets are available through a user-friendly download link, along with sample itineraries and other useful sales and marketing material.
4. Download stunning assets to promote your event
MCB’s cloud-based content hub contains more than 1,000 downloadable photos and videos that can be used to promote Melbourne and regional Victoria as a business destination.
You’ll find top-quality imagery of the best of the region, from partner venues to some of the region’s most stunning landscapes. We defy you to search for ‘Ninety Mile Beach’ and not want to book a trip immediately.
5. Reinvent yourself as a wombat (no, really)
With characteristic Aussie warmth, the MCB team has also added some light-hearted resources to its digital offering. These include a ‘working remotely kit’ for events planners who are still working from the kitchen table (complete with fun activities to keep kids entertained).
Plus, you can even liven up virtual events and drive audience engagement by turning yourself into an iconic Australian wildlife character. MCB have developed a set of animated avatars, with the latest being Kylie the Koala. These animations help bring to life virtual booths and add a dynamic element to digital content.
For more information on planning your event in Melbourne click here or contact the MCB team at email@example.com.
Ready. Set. Melbourne Top Features
Integrates clickable engagement points, empowering the viewer to personalise their exploration and save interesting content for later
The opportunity to connect directly with local event professionals at the Melbourne Convention Bureau or Melbourne’s business events supply chain
Accessibility considered graphic and audio components optimising the viewing experience and supporting viewers to discover Melbourne’s business events capability
Addressing four key audience segments across the business events ecosystem providing relevant information to host, plan or attend a business event in Melbourne within each video journey