Augmented reality (AR) and artificial intelligence (AI) are not new to the business events industry, but we have seen only a glimpse of the powerful influence both can have. There’s much more to come from both of these technologies.

AI is one subset of the Emotional Intelligence trend identified in the new “The Future of Meetings and Events” study, funded by the PCMA Foundation in collaboration with Marriott International — the topic of this month’s cover and CMP Series story.

Emotional intelligence — among five trends that will help define the business events industry — is key to designing optimal experiences and ideal environments for events participants.

Sherrif Karamat
Sherrif Karamat, CAE

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