Melbourne Convention Bureau (MCB) and Melbourne Convention and Exhibition Centre (MCEC) recently announced a strategic partnership with the Professional Convention Management Association (PCMA), marking the occasion with the launch of the "2016 PCMA Citywide Auction of Melbourne" - a unique opportunity for conference organisers to bid to win an event package at MCEC to the value of USD$350,000.

In what promises to be an important and exciting partnership, Melbourne is the first destination outside of North America to offer this unique opportunity. PCMA and MCB will work collaboratively over the next three years to showcase Melbourne as a leading destination for business events in the Asia Pacific region.

Deborah Sexton, PCMA President and CEO emphasised the significance of PMCA offering its first Citywide Auction in seven years outside of the US. "The Citywide Auction of Melbourne, Australia will prove to be a rare and unique opportunity for any global events professional," Ms Sexton said.

"Melbourne is Australia's most creative, exciting and intellectual city, renowned for world-class dining andculture as well as for research, education, innovation and knowledge - making it the perfect conferencedestination."

MCB Chief Executive Officer, Karen Bolinger said the initiative is a great opportunity for conference organisersto stage an event at a great price, while enjoying Melbourne's vibrant cultural scene.

"What we offer in Melbourne is unique and unparalleled in the Asia Pacific region and this strategic partnershipwith PCMA offers global exposure, while assisting us to showcase our city to North American and Europeanmarkets," Ms Bolinger said.

"Melbourne is celebrated as a knowledge and innovation capital, but what sets it apart is our ‘TeamMelbourne' philosophy - how we bring together the city as one to drive successful outcomes for conferencesand events," Ms Bolinger added.

MCEC Chief Executive, Peter King attributed the venue's success and ability to host over 1,000 events eachyear to its mature, creative and experienced business model.

"At MCEC we have an unwavering commitment to always work with our customers to ensure that we plan anddeliver world-class events while creating life-long, memorable experiences for attendees," Mr King said.

"MCEC is a full package venue, with an in-house technology offering as well as a food and beverage packagecreated on-site in the largest kitchen in the Southern Hemisphere. I encourage you all to take advantage ofthis special opportunity and place a bid in the auction," Mr King added.

The 2016 PCMA Citywide Auction of Melbourne opened on January 11, 2016 during PCMA ConveningLeaders in Vancouver and will close November 30, 2016 at 5pm CST.

For full terms and conditions and to place a bid, visit: