Why MCB | Melbourne Convention Bureau

Why use the Melbourne Convention Bureau?

The Melbourne Convention Bureau (MCB) is Victoria's leading full-service agency in acquiring and hosting international and national conferences, incentive travel reward programs and corporate business events. Our teams are dedicated to marketing Melbourne and regional Victoria as a leading business events destination and offer support with business development, bidding and sales, convention servicing, marketing, and partnerships. MCB has more than 50 years' experience in securing business events for Melbourne. With staff and representation in six countries, including the United Kingdom, United States, China, Malaysia, India and Australia, MCB is well placed to support your organisation across the conference journey.

Our vision

To make Melbourne and Victoria the premier business events destination.
Our mission

To maximise the benefits from conferences to the Victorian economy.

Top track record

Since inception, MCB has developed an enviable track record in delivering large and small-scale events. MCB has worked with associations, corporates and event planners to identify and bid for the right to host conferences, incentive travel reward programs, corporate meetings and other business events from around the world. Today MCB has an unrivalled reputation for facilitating the delivery of high-quality business events, which meet and transcend the needs and expectations of event organisers.

Melbourne Convention Bureau team at AIME 2023

Team Melbourne

Our success in driving momentum within the Victorian business events sector is underpinned by the support of the Victorian Government, Visit Victoria, City of Melbourne, Melbourne Convention and Exhibition Centre and our MCB partners, culminating in an effective 'Team Melbourne' approach that supports planners and key decision-makers to continue to plan and book their events in Melbourne.

Case studies

Take a deep dive into the Melbourne Convention Bureau success stories over the years to gain insight into what you can expect when hosting a business event in Melbourne, Australia.

Case Studies

WCC 2014, MCB, Melbourne, Victoria, Australia. Photo: Stewie Donn

Acquisition of international and national association conferences

Melbourne is recognised the world over as a premier conference destination. Our team can assist your association to deliver outstanding global business events that achieve your unique conference objectives.

Facilitating conferences event & delivery

MCB assists conference organisers with the logistics of holding a conference in Melbourne. Working with local hosts, we develop delegate-boosting initiatives and marketing activities to maximise awareness and attendance of Melbourne conferences.

Melbourne street art, MCB, Victoria, Australia

Corporate meetings and incentive travel

Melbourne has a rich portfolio of incentive products and year-round calendar of exciting events catering to all interests, cultures and requirements. MCB can create an engaging, inspiring incentive program for any group size.

Our services

Get more detail about the type of services the Melbourne Convention Bureau provides when bidding, planning and hosting a conference, incentive reward program, corporate meeting or business event in Melbourne, Australia.

Learn more

Explore further

Find a supplier

Use our handy business event supplier search tool to discover the perfect venue, hotel, entertainment, tours and more.

Conference support

Access professional bidding and planning support to host and deliver a successful conference in Australia's most innovative city.

Corporate meeting support

Receive free advice and support to plan a corporate meeting, business event, team building or strategy day in Melbourne and regional Victoria.

Incentive program support

Ask MCB for help to create memorable itineraries and deliver outstanding corporate incentive reward trips in Melbourne, Australia.

Have a question?

Contact the MCB team at [email protected].

Why MCB?