Welcome to Melbourne, Australia


MCB Board


  • Mr Peter Bingeman is the inaugural Chief Executive Officer of Visit Victoria.


  • Mr Bingeman was raised in metropolitan and regional Victoria and graduated from the University of Melbourne. He has more than 20 years' experience in international marketing, sales and change management, including executive roles across Australia and Asia with global brands Mondelez International, Cadbury Schweppes, and Procter and Gamble
  • Prior to his tenure at Visit Victoria, Mr Bingeman was Mondelez International's Managing Director Malaysia, Thailand, Singapore and Indo China
  • He returned to Victoria in July 2016 to take up the role as inaugural CEO of Visit Victoria