Welcome to Melbourne

Meet Julia Swanson

Julia Swanson, Chief Executive Officer

Julia is a passionate and driven tourism and business events professional with over 20 years’ experience.

In her 11 years with MCB, Julia has contributed strongly to the growth and success of the organisation in the global business events market.  In her time as CEO, Julia has driven stronger strategic alignment with Visit Victoria through her role on the Visit Victoria Leadership Team for the overall benefit of the visitor economy. 

In 2021, Julia was appointed to the role of Vice President of The Association of Australian Convention Bureaux (AACB), a demonstration of her leadership and expertise in the business events industry in Australia.  She is also a Councillor of the Business Events Council of Australia (BECA) and on the Board of the BestCities Global Alliance, an alliance of 11 leading global cities that harness the power of collaboration and community to create positive impact through business events.

Julia holds a Bachelor of Business (Catering and Hotel Management) and a Masters of Business (Hospitality and Tourism Marketing). Her sales experience includes 13 years’ experience in a number of international hotel chains.