A+
A-
Incentive image Incentive image

Think In Colour

add this
add this

Think in Colour was established by Melbourne artist, illustrator and speaker Jessamy Gee in 2011. Our mission is to communicate complex ideas in simple, artistic and accessible ways through our services, which include graphic recording, illustration, and video. We’re also committed to sharing our knowledge on listening and visual translation in the broader business, education and community contexts through speaking and training. Graphic Recording (or Scribing) is the process of visually recording a presentation, conversation or meeting using a combination of images and words to create a ‘map’ of key themes and ideas. It is, quite literally, the art of listening. More than just pictures, the process creates a clear common understanding, sense of ownership, comprehension and memory tool for the participants. Human beings are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%. A study conducted at the Wharton School of Business found that 50% of the audience were persuaded by a purely verbal presentation, while 67% were persuaded by the verbal presentation that had accompanying visuals. It can also be a powerful tool in assisting analysis, dialogue, decision-making, brainstorming, planning and strategising. Used by leading innovators such as TED Talks and Creative Innovation, Graphic Recording visually enhances presentations as they are happening, as well as recording the themes & ideas from the day in a clear, engaging and easily accessible way. Working mainly in the corporate & government sectors, Think in Colour has had the pleasure of working with many great companies and organisations including AECOM, Pricewaterhouse Coopers, KMPG, Ernst & Young, City of Melbourne, City of Yarra, Hub Melbourne, Boston Consulting Group, Hertz, Creative Innovation Conferences, The Creativity Project, NAB, The Rockefeller Foundation and many more.