Only in Melbourne


With world-class sporting events and an unforgettably unique cultural and creative lifestyle, Melbourne has a plethora of once-in-a-lifetime experiences to inspire your team in an original and fun way. 

The city and regional Victoria offer a range of exciting options to add a rich and immersive dimension to your incentive program. From bringing together Melburnian passions of horse racing and fashion with a millinery workshop and a trip to the races; through to co-piloting a World War II fighter plane in a thrilling acrobatic ride; and hunting and gathering fresh produce and sniffing out truffles, with your personal chef and truffle hunting dogs.

It's these authentic, distinctly Melbourne experiences that will touch and reward a team in a way that only a city like Melbourne can.

For more only in Melbourne experiences, contact Melbourne Convention Bureau's incentive team or search for a supplier.


Click on the quick links below to keep planning your incentive or reward program.

Food and wine
Major events
Only in Melbourne
Regional escapes
Team building
Unique venues